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Erik du Plessis is Chairman of Millward Brown South Africa. Millward Brown is one of the world’s leading research agencies and is an expert in effective advertising, marketing communications, media and brand equity research.
Erik worked as a market analyst, researcher and brand manager before joining BBDO advertising as Media Director and Research Director. He then went on to start his own company, Impact Information, which became Millward Brown in 2001. During his career, Erik has consulted with nearly every major company in South Africa on brand management, research, advertising strategy and media planning. He was Visiting Professor at the Copenhagen Business School teaching neuromarketing from 2007-09. Erik is the author of The Advertised Mind which won the coveted WPP Atticus Grand Prix Award in 2005 for original published thought chosen from 450 entries. 
More recently (in 2011) his new book, The Branded Mind was released. The book focuses on how people think about brands. It investigates developments in neuroscience and neuromarketing, and how brain science can contribute to marketing and brand-building strategies. In addition Erik’s papers have been published in Harvard Business Review, AdMap, Journal of Advertising Research. He has won several awards and has addressed conferences in South Africa, USA, Mexico, Ireland, Europe, Australia, Pakistan, Mauritius, Singapore. Erik du Plessis’ website: http://www.erikdup.com/ American Marketing Association Podcast: |
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