JOHN PHILIP JONES is an American Professor Emeritus who was born in Britain and educated in Economics (Honors BA and MA from Cambridge University). He spent 25 years in European operations at the prominent advertising agency J. Walter Thompson. During this period he worked on a wide variety of major brands from leading international manufacturers, such as Unilever, PepsiCo, Gillette, Chesebrough-Pond's, Beecham, Nestlé and others. For eight years he was responsible for the international advertising of one of the world's most important global brands, Lux toilet soap (one of the two leading brands in the toilet soap category in India). His professional life revolved around brands, and this gave the main direction to his academic research. His first book was devoted to the brand concept; it became widely read and a second edition was published in 2003.

He became a full-time academic when he joined the faculty of the Newhouse School of Public Communications at Syracuse University, New York. He became a tenured full Professor, and is now Emeritus, with a continued relationship with the University. He was also an adjunct Professor at the Royal Melbourne Institute of Technology, Australia; and a visiting Professor at the Copenhagen Business School, Denmark.

He now devotes his time to writing and consulting. He has been - and still is - employed as a consultant by first-rank national and international enterprises, mainly advertisers, advertising agencies and professional organizations. He travels all over the world in connection with this work. He is widely known in the academic community worldwide. He is a specialist in the measurement and evaluation of advertising effects and the originator of two widely-used concepts to measure them.

He has conducted seminars and made speeches in many parts of North America and Latin America, and in all the countries in Western Europe; also in most of the countries in Eastern Europe. Many of these speeches have been to leading industry conferences. He has delivered keynote addresses and conducted seminars in India on several occasions. In the countries of the Pacific Rim, he has carried out similar work in Australia, Japan, South Korea, Hong Kong, Malaysia, Singapore, Indonesia, Sri Lanka and the Philippines.

He has been the recipient of a number of national awards, from the American Advertising Federation (AAF) and other bodies. He was awarded the title of AAF Distinguished Advertising Professor in 1991 (the only one in the United States in that year). In 2001 he received the Syracuse University Chancellor's Citation for Exceptional Academic Achievement. In 2003 he was nominated by the distinguished publication American Demographics, as one of the "25 most influential people on the demographic landscape over the past two-and-a-half decades."

His published work is separately listed.