Paco Underhill is one of the world’s premier brand building experts – advising Fortune 100 brands from Microsoft, Mc Donald’s, Adidas, Starbucks, Bloomingdales, Estee Lauder, The Gap, Ann Taylor, Comp USA, Unilever, Gillette, Hewlett Packard, Citibank, Bank of America to name a few.
Martin Lindstrom is one of the world’s premier (and toughest) brand building experts – advising Fortune 100 brands from the Coca-Cola Company to Nestlé to Red Bull on how to build future-proof brands. Lindstrom is a past recipient of TIME Magazine’s “Worlds 100 Most Influential People”.
Ravi Dhar is an American economist, an expert in consumer behavior and branding, currently the George Rogers Clark Professor of Management and Marketing at Yale School of Management.
Jan-Benedict E. M. Steenkamp is the C. Knox Massey Distinguished Professor of Marketing and Marketing Area Chair at the Kenan-Flagler Business School, University of North Carolina, USA and the author of bestselling books like 'Private Label Strategy' and 'Brand Breakout'.
Tim Calkins is a Professor of Marketing at Northwestern University's Kellogg School of Management and also the co-academic director of Kellogg's branding program. His book 'Defending Your Brand: How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks' was named 2013 Marketing Book of the Year by Expert Marketer Magazine.
David Meerman Scott is an expert on social media marketing and the bestselling author of the book: The New Rules of Marketing and PR.
Erik du Plessis is the Chairman of Millward Brown South Africa and is an international expert on neuromarketing. He is the author of bestselling books like 'The Advertised Mind' and 'The Branded Mind'.
Nicholas Ind is a lecturer, writer and branding consultant. He is a partner of the consulting firm, Equilibrium Consulting and the author of a number of articles, academic papers and nine books including 'Living the Brand', 'The Corporate Brand', 'Branding Governance'. He was also the editor of 'Beyond Branding'.
John Philip Jones is Professor Emeritus of Newhouse School of Public Communications, Syracuse University and is the author of international bestsellers like "The Ultimate Secrets of Advertising" and "How to Turn Advertising Expenses Into Investments".
Bernd Schmitt is the Robert D. Calkins Professor of International Business & Executive Director of the Center on Global Brand Leadership at Columbia Business School, New York. His acclaimed works include 'Experiential Marketing', 'Customer Experience Management' & 'Big Think Strategy'.
Erich Joachimsthaler is the founder and CEO of Vivaldi Partners and has co-authored the widely read book, Brand Leadership, with David Aaker. His latest book is 'Hidden in Plain Sight: How To Find & Execute Your Company's Next Growth Strategy'.
Clyde Fessler is the former Director - Marketing of Harley-Davidson Motor Company and has created the strategy that endured for over 20 years and enabled his company to be inducted into the Marketing Hall of Fame.
Lynn Upshaw is the author for international best sellers like 'The Masterbrand Mandate' and 'Building Brand Identity: A Strategy for Success In A Hostile Marketplace'.
Jean Noel Kapferer is the professor of marketing at H.E.C Graduate School of Management, Paris and the author of international bestsellers like 'Strategic Brand Management', 'Re-inventing Brands', 'Rumors' & 'The Luxury Strategy'.
Laura Ries is president of Ries & Ries, an Atlanta-based marketing strategy firm that she runs with her father and partner Al Ries.
Al Ries is a legendary marketing strategist and the bestselling author of several books on marketing including 'Positioning', 'Marketing Warfare', 'Focus', 'The 22 Immutable Laws of Branding', 'The Fall of Advertising & the Rise of PR', 'The Origin of Brands' & 'War in the Boardroom'.