PAST SPEAKERS

Al Ries is a legendary marketing strategist and the bestselling author of several books on marketing including 'Positioning', 'Marketing Warfare', 'Focus', 'The 22 Immutable Laws of Branding', 'The Fall of Advertising & the Rise of PR', 'The Origin of Brands' & 'War in the Boardroom'.

Laura Ries is president of Ries & Ries, an Atlanta-based marketing strategy firm that she runs with her father and partner Al Ries.

Jean Noel Kapferer is the professor of marketing at H.E.C Graduate School of Management, Paris and the author of international bestsellers like 'Strategic Brand Management', 'Re-inventing Brands', 'Rumors' & 'The Luxury Strategy'.

Lynn Upshaw is the author for international best sellers like 'The Masterbrand Mandate' and 'Building Brand Identity: A Strategy for Success In A Hostile Marketplace'.

Clyde Fessler is the former Director - Marketing of Harley-Davidson Motor Company and has created the strategy that endured for over 20 years and enabled his company to be inducted into the Marketing Hall of Fame.

Kevin Lane Keller is the E. B. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth College and the author of 'Strategic Brand Management' and co-author of the all-time best-selling introductory marketing textbook, 'Marketing Management' with Philip Kotler.

Erich Joachimsthaler is the founder and CEO of Vivaldi Partners and has co-authored the widely read book, Brand Leadership, with David Aaker. His latest book is 'Hidden in Plain Sight: How To Find & Execute Your Company's Next Growth Strategy'.

Bernd Schmitt is the Robert D. Calkins Professor of International Business & Executive Director of the Center on Global Brand Leadership at Columbia Business School, New York. His acclaimed works include 'Experiential Marketing', 'Customer Experience Management' & 'Big Think Strategy'.

John Philip Jones is Professor Emeritus of Newhouse School of Public Communications, Syracuse University and is the author of international bestsellers like “The Ultimate Secrets of Advertising” and “How to Turn Advertising Expenses Into Investments”.

Nicholas Ind is a lecturer, writer and branding consultant. He is a partner of the consulting firm, Equilibrium Consulting and the author of a number of articles, academic papers and nine books including ‘Living the Brand’, ‘The Corporate Brand’, ‘Branding Governance’. He was also the editor of ‘Beyond Branding’.