|0900 – 1000 Hrs||Registration|
|1000 – 1100 Hrs||Inaugural Session|
Why Consumers Buy – The Science of Buying
Understanding Consumer Minds, Insights into Consumer Behaviour, what propels BUYING
|1100 – 1130 Hrs||Tea Break|
|1130 – 1330 Hrs||Session I|
Master Presentation I : Global Best Practices - Hits and Misses
A close look at WHY & WHERE BIG BRANDS FAILED & What can make Brands successful.
Sectors to be covered include:
Look at mistakes, miss-steps and failures to pay attention to, in this Evolving Consumer and Business Climate.
Examining the Biological Constants of how we see and process information. Who we sell to, and what we sell, is changing, from electronics to cars to hotel rooms.
Focus to set up the need for a better mix of art and science in how brands are constructed and presented.
Q & A Session
|1330 – 1430 Hrs||Lunch Break|
|1430 – 1630 Hrs||Session II|
Master Presentation II : Insights into Global Retailing Successes
The Science of Shopping meets the crisis of Branding. This presentation will examine critical trends in the global retail business that are rapidly changing the way people search , select and buy and derive useful insights from global retailing success in these challenging times
Examining Trends in Global Retail
Changes in consumer behavior, impact of technology in fashioning consumer experience, data science and predictive analytics driving decision making etc, trends that are bringing in changes at rates and magnitudes never seen before
A look at Modern Disruptors in Retail
How - new kids on the block are adopting disruptive strategies to challenge global brands
Analyzing Global Retailing Successes
Strategies to address challenges in the dynamic retail landscape and learnings from their stories
Q & A
|1630 – 1700 Hrs||Tea Break|
|1700 – 1730 Hrs||Concluding Session|
Strategies to win the New Age Consumers in the Indian context