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| Confederation of Indian Industry has been organizing Brand Conclave, the biggest brand management workshop in India, for the last nine years. Leading international speakers like Al Ries, Laura Ries, Jean-Noel Kapferer, Lynn Upshaw, Clyde Fessler, Kevin Lane Keller, Erich Joachimsthaler, Bernd Schmitt, John Philip Jones and Nicholas Ind have addressed the two-day workshop attended by delegates spanning the entire country.
Against this backdrop, CII is organizing the 10th edition of Brand Conclave scheduled for 11 – 12 August 2011 at ITC Sonar, Kolkata. Mr Erik du Plessis, international expert on Neuromarketing and Brand Management will conduct the two-day workshop. The theme of the workshop is “YOUR BRAND IN THE CONSUMER’S BRAIN - Leveraging Neuroscience & Neuromarketing for Effective Marketing & Brand Building Strategies”. |
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