CII is organizing the 18th edition of Brand Conclave, the biggest brand management workshop in India on 18 December 2019 at ITC Royal Bengal Kolkata.

Prof. Jonah Bergeris a Marketing Professor at the Wharton School at the University of Pennsylvania. Berger has spent over 15 years studying how social influence works and how it drives products and ideas to catch on. He’s taught Wharton’s top ranked online course, published dozens of articles in top-tier academic journals, consulted for a variety of Fortune 500 companies, and popular outlets like the New York Times and Harvard Business Review often cover his work.

Prof. Jonah Berger

Prof. Berger is a Marketing professor at the Wharton School at the University of Pennsylvania. He has published dozens of articles in top-tier academic journals, and popular accounts of his work frequently appear in popular outlets like the New York Times, Wall Street Journal, NPR, Science, Harvard Business Review, Sloan Management Review, Wired, Business Week, The Atlantic, and The Economist. His research has also been featured in the New York Times Magazine’s “Year in Ideas.” Berger has been recognized with a number of awards for both scholarship and teaching, including various early career awards and being named Wharton’s Iron Prof (an award for awesome faculty research). Dr. Berger has helped all sorts of companies and organizations get their stuff to catch on. From Fortune 500 companies to small start-ups, and multinationals to non-profits. He also consults for companies like Apple, Google, GE, Coca‐Cola, Vanguard, 3M, and The Gates Foundation.Read More

Professor Jonah Berger is a world-renowned expert on word of mouth, social influence, consumer behavior, and how products, ideas, and behaviors catch on. He has published dozens of articles in top‐tier academic journals, teaches Wharton’s highest rated online course, and popular accounts of his work often appear in places like The New York Times, Wall Street Journal, and Harvard Business Review. Read Less

Key Learnings

  • Creating Digital Advantages
  • Behaviour Sciences
  • How to use Word of Mouth, Social Media Influencer
  • Use of Technology
  • Seeking Growth Opportunities

Who Should Attend

The workshop is designed for executives with at least 10 years of experience in leading functional teams in such areas as...

  • marketing
  • branding
  • insights
  • innovation
  • product management
  • digital
  • strategy and communications

About Brand Conclave

Brand Conclave is the biggest brand management workshop in India addressed every year by one of the world’s leading experts on Marketing and Branding. Now in its 18th year, the workshop is attended every year by more than 350 delegates from all across the country.

Past speakers include Al Ries, Laura Ries, Jean Noel,Kapferer, Lynn Upshaw , Clyde Fessler , Erich Joachimsthaler , Brend Schmitt , John Philip Jones, Nicholas Ind, Erik du Plessis, David Meerman Scott, Tim Calkins and Jan – Benedict , EM Steenkamp, Ravi Dhar, Martin Lindstorm, Paco Underhill and Kevin Lane Keller .

Delegate Fees

CII Member : 12000 / delegate + 18% GST | CII Member (Group of 3 or more) : 11000 / delegate + 18% GST

Non Member : 14000 / delegate + 18% GST | Non Member (Group of 3 or more) : 13000 / delegate + 18% GST

  • Early Bird Discount phase I Rs 2000 per delegate is valid till 30th October 2019.
  • Early Bird Discount phase II Rs 1000 per delegate is valid till 18th November 2019.

About the Workshop

In today’s increasingly competitive world, where new product adoption, sharpened effective messaging, developed marketing strategy, effective brand behavior sciences gives a major edge. Consistent, strategic branding leads to a strong brand equity, that ensures added value brought to your company's products or services. It requires an advanced understanding of the consumers to predict his action in the marketplace. The workshop provides a hands-on curriculum grounded in Creating Digital Advantages, Building competitive strengths, tapping into why do some things catch on while others fail? What makes online content viral? And why do some products, ideas, and behaviors get more word of mouth than others? Professor Jonah Berger examines the behavioral sciences that underlies these questions. He examines how people make decisions, how ideas diffuse, and how social influence shapes behavior.

please contact

For Sponsorship and Registration

    • Dipankar Bhattacherjee

      Director

      098311 03974 | dipankar@cii.in

    • P S Nisha

      Executive

      09830 551869 | p.s.nisha@cii.in

    • Abhisek Barua

      Executive

      098741 67720 | abhisek.barua@cii.in

    • Agnijit Dasgupta

      Executive

      089612 14336 | agnijit.dasgupta@cii.in

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