CII is organizing the 16th edition of Brand Conclave, the biggest brand management workshop in India on 17 November 2017 at The Oberoi Grand, Kolkata.

Mr Paco Underhill is a world renowned Consumer Behavior Guru, a Shopping Scientist and a Retail Anthropologist whose book, Why We Buy: The Science of Shopping is an internationally recognized Bestseller and has been published in 27 languages, will conduct the day long workshop.

Paco Underhill

Shopping Scientist, Brand Futurist , Best Selling author, Paco Underhill is one of the world’s premier brand building experts – advising Fortune 100 brands from Microsoft, Mc Donald’s, Adidas, Starbucks, Bloomingdales, Estee Lauder, The Gap, Ann Taylor, Comp USA, Unilever, Gillette, Hewlett Packard, Citibank, Bank of America to name a few.

He is a New York Times and Wall Street Journal best seller of ground breaking books on branding, including Why We Buy, Call of the Mall among others. His book, Why We Buy: The Science of Shopping was an internationally recognized bestseller and has been published in 27 languages. The success of Why We Buy and his retail insight makes him a highly sought after resource for columns and editorials. He is regular contributor to The New York Times, Money Magazine, The Washington Post and The Wall Street Journal, among others.

Key Learnings

  • Understanding the Science of Buying
  • Learning from mistakes, miss-steps and failures, paying attention to them,in this Evolving Consumer and Business Climate.
  • Examining the Biological Constants of how we see and process information. Who we sell to, and what we sell

Who Should Attend

The workshop is designed for executives with at least 10 years of experience in leading functional teams in such areas as...

  • marketing
  • branding
  • product management
  • innovation
  • insights
  • digital
  • strategy and communications

About Brand Conclave

In today’s fast changing world, it requires an advanced understanding of the consumer to predict his action in the marketplace. Behavioral economics brings to bear behavioral science research to better understand the often hidden factors that really drive consumer behavior. The workshop provides a hands-on curriculum grounded in behavioral economics framework that systematically uncovers the fundamental behavioral insights that can be put to use to drive business results. Tap into Paco’s deep insight on our human mind sensory desires, social needs and aspirations as he shares his completely new model and methodology , helping you to develop and maintain a strong brand prescence in the 21st century. The workshop will help increase your understanding of how consumers make choices and how you can influence those choices.

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Delegate Fees

CII Member : 12000 / delegate + GST | CII Member (Group of 3 or more) : 11000 / delegate + GST

Non Member : 14000 / delegate + GST | Non Member (Group of 3 or more) : 13000 / delegate + GST

About the Workshop

Brand Conclave is the biggest brand management workshop in India addressed every year by one of the world’s leading experts on Marketing and Branding. Now in its 16th year, the workshop is attended every year by more than 350 delegates from all across the country.

Past speakers include Al Ries, Laura Ries, Jean Noel,Kapferer, Lynn Upshaw, Clyde Fessler, Kevin lane Keller, Erich Joachimsthaler, Brend Schmitt, John Philip Jones, Nicholas Ind, Erik du Plessis, David Meerman Scott, Tim Calkins, Jan – Benedict, EM Steenkamp, Ravi Dhar and Martin Lindstorm

please contact

For Sponsorship and Registration

    • Dipankar Bhattacherjee


      098311 03974 |

    • P S Nisha


      09830 551869 |

    • Abhisek Barua


      098741 67720 |

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