About Brand Conclave

Brand Conclave is the biggest brand management workshop in India addressed every year by one of the world's leading experts on marketing and branding. Now in its 14th year, the workshop is attended every year by more than 250 delegates from all across the country.

Past speakers include Al Ries, Laura Ries, Jean-Noel Kapferer, Lynn Upshaw, Clyde Fessler, Kevin Lane Keller, Erich Joachimsthaler, Bernd Schmitt, John Philip Jones, Nicholas Ind, Erik du Plessis, David Meerman Scott, Tim Calkins and Jan-Benedict E M Steenkamp.

CII is organizing the 14th edition of Brand Conclave scheduled for 19 November 2015 at The Oberoi Grand, Kolkata.

About Ravi Dhar

Ravi Dharis the George Rogers Clark Professor of Management and Marketing and Director of the Center for Customer Insights at the Yale School of Management. He also has an affiliated appointment as professor of psychology in the Department of Psychology, Yale University.

He has been a visiting professor at HEC Graduate School of Management in Paris, at Erasmus University in the Netherlands, and at the Business Schools at Stanford and New York University.

Read More

About the Workshop

Rethinking Marketing – Driving Consumer Choice through Behavioural Insights

Marketing and product departments of companies spend millions to understand and influence consumers often with mixed results. In today’s fast-changing world, it requires an advanced understanding of the consumer to predicthis action in the marketplace.Behavioral economics brings to bear behavioral science research to better understand the often-hidden factors that really drive consumer behavior.

The workshop provides a hands-on curriculum grounded in a behavioral economics framework that systematically uncovers the fundamental behavioral insights that can be put to use to drive business results.Prof Ravi Dhar utilizes cutting-edge research and insights drawn from world’s leading organizations to help address the challenges faced by today’s marketing, innovation, and research organizations. The workshop will help increase your understanding of how consumers make choices and how you can influence those choices.

Key Learnings

You would be able to drive better business results by:

  • Better framing your value proposition
  • Understanding conscious and unconscious choice drivers
  • Framing Brand Value
  • Redesign research practices to generate real consumer insights
  • Learn how to become an effective test and learn organization

Who Should Attend

The workshop is designed for executives with at least 10 years of experience who lead functional teams in such areas as marketing, branding, insights, innovation, product management, digital, strategy, and communications.


Made in Globopex