About Brand Conclave

Brand Conclave is the biggest brand management workshop in India addressed every year by one of the world's leading experts on marketing and branding. Now in its 15th year, the workshop is attended every year by more than 250 delegates from all across the country.

Past speakers include Al Ries, Laura Ries, Jean-Noel Kapferer, Lynn Upshaw, Clyde Fessler, Kevin Lane Keller, Erich Joachimsthaler, Bernd Schmitt, John Philip Jones, Nicholas Ind, Erik du Plessis, David Meerman Scott, Tim Calkins and Jan-Benedict E M Steenkamp, Ravi Dhar.

CII is organizing the 15th edition of Brand Conclave, the biggest brand management workshop in India on 15 December 2016 at The JW Marriott, Kolkata.

About Mr Martin Lindstrom

Change Agent. Brand Futurist. Best-selling Author. Martin Lindstrom is one of the world’s premier (and toughest) brand building experts – advising Fortune 100 brands from the Coca-Cola Company to Nestlé to Red Bull on how to build future-proof brands. Lindstrom is a past recipient of TIME Magazine’s “Worlds 100 Most Influential People”.

He is a New York Times and Wall Street Journal best-selling author of six groundbreaking books on branding, including Buyology: The Truth and Lies About Why We Buy, BRANDsense and Brandwashed.

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About the Workshop

Marketing and product departments of companies spend millions to understand and influence consumers often with mixed results. In today's fast-changing world, it requires an advanced understanding of the consumer to predict his action in the marketplace. Behavioral economics brings to bear behavioral science research to better understand the often-hidden factors that really drive consumer behavior. The workshop provides a hands-on curriculum grounded in a behavioral economics framework that systematically uncovers the fundamental behavioral insights that can be put to use to drive business results. Tap into Lindstrom’s deep insight on our human mind, sensory desires, social needs, and aspirations as he shares his completely new model and methodology, helping you to develop and maintain a strong brand presence in the 21st Century. The workshop will help increase your understanding of how consumers make choices and how you can influence those choices.

Key Learnings

You would be able to drive better business results by:

  • Better framing your value proposition
  • Understanding conscious and unconscious choice drivers
  • Framing Brand Value
  • Redesign research practices to generate real consumer insights
  • Learn how to become an effective test and learn organization

Who Should Attend

The workshop is designed for executives with at least 10 years of experience who lead functional teams in such areas as marketing, branding, insights, innovation, product management, digital, strategy, and communications.

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