CII is organizing the 17th edition of Brand Conclave, the biggest brand management workshop in India on 13 December 2018 at ITC Sonar Kolkata.

Mr Kevin Lane Keller is a world renowned Consumer Behavior Guru, a Shopping Scientist and a Retail Anthropologist whose book, Why We Buy: The Science of Shopping is an internationally recognized Bestseller and has been published in 27 languages, will conduct the day long workshop.

Kevin Lane Keller

Kevin Lane Keller an international leader in the study of Brands, Branding and Strategic Brand Management, is an E.B.Osborn Professor of Marketing at the Tuck school of business at Dartmouth college and held faculty position at Berkeley and Stanford. Keller's impressive academic resume includes degrees from Cornell, Duke, and Carnegie-Mellon universities, award-winning research, and faculty positions at Berkeley, Stanford and UNC. He is also the co-author with Philip Kotler of the all-time best selling Marketing Management books.

He had served as a consultant and advisor to marketers for some of the world's most successful brands, including Accenture, American Express, Disney, Ford, Intel, Levi Strauss, Procter & Gamble, and SAB Miller. Additional brand consulting activities have been with other top companies such as Allstate, Beiersdorf (Nivea), BlueCross BlueShield, Campbells, Eli Lilly, ExxonMobil, General Mills, Goodyear, Kodak, Mayo Clinic, Nordstrom, Shell Oil, Starbucks, Unilever, and Young & Rubicam.

Key Learnings

  • Understanding the Science of Buying
  • Learning from mistakes, miss-steps and failures, paying attention to them,in this Evolving Consumer and Business Climate.
  • Examining the Biological Constants of how we see and process information. Who we sell to, and what we sell

Who Should Attend

The workshop is designed for executives with at least 10 years of experience in leading functional teams in such areas as...

  • marketing
  • branding
  • product management
  • innovation
  • insights
  • digital
  • strategy and communications

About Brand Conclave

In today’s fast changing world, it requires an advanced understanding of the consumer to predict his action in the marketplace. Behavioral economics brings to bear behavioral science research to better understand the often hidden factors that really drive consumer behavior. The workshop provides a hands-on curriculum grounded in behavioral economics framework that systematically uncovers the fundamental behavioral insights that can be put to use to drive business results. Tap into Paco’s deep insight on our human mind sensory desires, social needs and aspirations as he shares his completely new model and methodology , helping you to develop and maintain a strong brand prescence in the 21st century. The workshop will help increase your understanding of how consumers make choices and how you can influence those choices.

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Delegate Fees

CII Member : 13000 / delegate + 18% GST | CII Member (Group of 3 or more) : 12000 / delegate + 18% GST

Non Member : 15000 / delegate + 18% GST | Non Member (Group of 3 or more) : 14000 / delegate + 18% GST

About the Workshop

In today's increasingly competitive world, an effective brand strategy gives a major edge in the competitive market. Consistent strategic brand leads to a strong brand equity, that ensures the added value brought to your company's products or services. It requires an advanced understanding of the consumers to predict his action in the market place. The workshop provides a hands on curriculum grounded in creating digital advantages, building competitive strength. Tap into Kevin's area of expertise in the market strategy and planning. His specific research interest is understanding theories and concepts related to consumer behaviour that could help improving marketing strategy and help you to develop and maintain a strong brand presence in the 21st century. The workshop will help increase your understanding the importance of branding along with digital marketing playing a key role in modern day marketing strategy.

please contact

For Sponsorship and Registration

    • Dipankar Bhattacherjee

      Director

      098311 03974 | dipankar@cii.in

    • P S Nisha

      Executive

      09830 551869 | p.s.nisha@cii.in

    • Abhisek Barua

      Executive

      098741 67720 | abhisek.barua@cii.in

    • Agnijit Dasgupta

      Executive

      089612 14336 | agnijit.dasgupta@cii.in

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